THE CONCEPT
Mono no aware 物の哀れ
It is a Japanese philosophy that values beauty in impermanence. Our limited-time drops embody this, showcasing artisanship and passion. Each collection offers a moment of beauty to cherish before it fades.
WHO WE ARE
Andrea Nava
Co-Founder
Fascinated by Japanese culture and its people, I pursued my dreams of mastering the language and experiencing life in Japan.
Elisabetta Botti
Co-Founder
I am always at the look out for niche Japanese brands, bridging cultures with my keen eye for local treasures.
Nicola Camponovo
Co-Founder
I visited Japan five times and I am far from stopping. My goal is to give back to people and connect them.
JAPAN IS A FEELING
Japan is more than food, architecture, or culture. It’s the moments, the people, the memories. Japan is a feeling.
BEYOND PRODUCTS
Everyone has a story worth telling. With Mono no aware, we go beyond products, our limited drops connect their journey with yours.
WE WANT TO GIVE BACK
We want to give back to Japan; by sharing the stories of its artisans and small business owners, their hard work, passion, and dedication.
